Nestle Space Matrix

December 11, 2018 | Author: chuin | Category: N/A
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 Nestle Space Matrix Financial Strength Strength 1. Nestle’s net sales increased by 20% in 2009 as compared to 2008 2. Net profit increased by 94% in 2009 as compared to 2008 3. !ebt e"#ity ratio c$anes from &3'3( to &&'34 4. )rice earnins ratio in 2009 *as 18.8 as compared to 2008 38.9 . +et#rn on capital employed increases by 40% Industry Strength 1. ,ncrease in cons#mer food ind#stry by 14% 2. -ll companies contrib#te only &% to processed mil maret 3. Maret sement ro*t$ $as attracted ne* entrants to increase profit potential 4. !#e to ease ease of entry entry in maret/ maret/ nro nro foods/ foods/ S$eand S$eand foods foods and S$aar S$aaran an are are  properly #tiliin t$eir reso#rces

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Competitive Advantage Advantage 1. Nestle enoys stron c#stomer loyalty 2. #ality prod#ct distrib#tion net*ors in co#ntry 3. Nestle extende extended d prod#ct prod#ct life cycle cycle is bein bein ens#red ens#red d#e to to "#ality brand extensi extension on stratey 4. Nestle prod#ct are maret leaders in many prod#ct cateories Environmental Environmental Stability 1. conomic slo*do*n can lo*er t$e demand 2. 5l#ct#atin rate of inflation in t$e co#ntry 3. )rice rane of competin prod#cts

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